Swim Places Mapping
Crowd sourcing & GEO location apps
Now we stood at the cross roads - to go public or to keep control over the content? To allow strangers to add new places to all the walks of the Czech map? What if there would be trolls and spammers? We decided to go public and open up. And it appeared to be the best thing we could have done. The level of spam is minimal even these days.
“We never created any social strategy nor did we invest huge efforts into promoting it. The very idea was rooted in a very strong and generally shared insight and so the word about the project spread fast by itself. During hot days, we have thousands of people on the website and hundreds of mobile app downloads daily.”
By end of the second season there was more than 10 thousands mobile app downloads. The project became massively popular. At the end of the year we won the Internet Effectiveness Award, the major Czech prize, in the category of Social innovation.
To keep expenses low, we decided to test how much does the idea resonate internationally. We used the getlocalization.com service and asked people to help us to translate it into other languages. It worked beautifully. Currently we have 8+ fully translated web and mobile app versions. Besides adding the places, we also allowed people to add photos, comments and star the best locations.
As time goes by, new locations are added every day. We had to assign a new work force to check duplications and communicate with the community.
In spring 2014 we were asked by the portal Mapy.cz (used by millions of people) to become main partner for “Summer maps” map layer. This means another boost for the project and we are looking forward to cooperation with the biggest Czech internet company Seznam.cz who own Mapy.cz.
In 2012 we were asked by CZEPA (Czech Paraplegic Association) to help handicapped users map the country with wheelchair accessible places. Of course, there were databases for this already, but mostly offline only and never wheelchair community based. Wheelchair places have a lot of specific attributes so it sounded challenging to customize the project for different purposes, but having social responsiveness in mind and Czech VODAFONE Foundation supporting the project it was a clear “go”, or even better, a “must”.
"Cool app and easy to use. Lots of awesome spots to be explored and enjoyed. Thumbs up Swim Places!"
"Smart and useful app. I always enjoy it when travelling to find suggested swim places and add new ones!"
"With Swimplaces I enjoyed whole summer. I appreciate superb idea targetting wild swimming lovers."