Innovative outdoor advertising platform for AD24 startup
The creator of this concept is a Czech startup AD24 specialising in IoT, hardware and its detailed monitoring. The implementation lacked a web-based platform for managing and selling advertising and video playback software on the end devices.
The design of the new platform required several weeks of analysis, preparation of wireframes, workshops and technology-level research, hardware and software solutions. The outputs of this preparatory work were processed into an initial feasibility study, where the MVP (minimum viable product) was defined for the first phase of the product. The document described the technology architecture of the new platform, identified third party vendors (often open source) and available technologies that would not block the expansion of the project to new locations.
Together with AD24, we focused on designing solutions addressing the main technological challenges. These included: the processing of streaming various video formats on the RaspBerry PI platform in various conditions, design of credit payment system and the design of a playback queue of user content. An interesting common challenge was also to ensure stable transfers of larger volumes of data between cloud storage and end devices over a mobile network. Self-monitoring solutions and an overall system design with the least possible need for intervention of service technicians, dispatching or campaign planning for individual panels.