advertising portalweb applicationscredit systemschools and teachers
When a teacher or a graduate of a teacher training college is looking for a job, common advertising portals are not sufficient. Although they work great for office positions or in industry, they do not allow you to filter by teaching qualification or type of school. The consulting company TOP Priority discovered a business opportunity and gave us a task: help us create an online portal that will simplify recruitment in the education system.
When a primary school head is looking for a new math and biology teacher, a well-written advertisement often doesn't help. In the flood of vacancies from other fields, it doesn't even reach the relevant candidates. And if it does, they will easily overlook the fact that a teacher with their qualifications is being sought.
Universal ad templates on large portals do not take into account searches by parameters that are essential for people in education:
In addition, the advertising of vacancies in education is fragmented, which is why non-teaching positions such as janitor, matron, or psychologist are difficult to fill for school heads.
Teachers change jobs only rarely. That is why it is important to focus on recent graduates who are no longer looking for a job through advertisements in teachers' newspaper Učitelské noviny. They expect an easy search from web applications.
A consulting company from Hradec Králové focusing on education and helping schools with project management and obtaining grants. Project managers are in regular personal contact with the heads of kindergarten, primary, secondary or higher technical schools soon found out that that conventional job portals do not work well in the education sphere.
TOP Priority project manager Filip Karel approached us following a recommendation.
During a series of initial meetings, we listened to the intention for a specialized job portal and presented ideas on how to build the solution technically, for example:
Software development is similar to building a house - first you prepare drawing documentation, then you break ground. That's why we started with an initial technical analysis and the creation of wireframes. These are key to a detailed understanding of the web project's features and allow for more accurate pricing and work scheduling.
We set out to analyse and looked for ways to make the portal as easy as possible for both types of users - school heads placing advertisements, as well as teachers or non-teaching staff looking for vacancies.
We identified the correct categories and classification of advertisements as essential, on which we built the invitation and search of advertisements:
The form for placing an advertisement varies depending on the type of school. A kindergarten head does not need to fill in the qualification data. For grammar school heads, on the other hand, these data are crucial.
In order to be able to create advertisements, the head has to register their school and fill in a simple profile - the name and a description of the institution, the teaching method, the number of students or teachers. It is up to them whether they upload photos to the profile in order to present the school sufficiently to candidates.
When creating an advertisement, the head has a choice of three pricing plans - the basic price includes common functions such as publishing the advertisement and collecting answers in the administration, the most expensive pricing plan enables advanced features, such as highlighting the advertisement in the vacancy list or browsing the profiles of jobseekers.
Publishing the advertisement is paid for by credits. The credit system has an advantage - the school profile administrator does not have to re-enter payment card details and confirm the authorization code. This is useful, for example, in a situation where the deputy head needs to publish an advertisement and the payment card is managed by the head who is currently teaching.
The credit system will also facilitate the start of the project. System administrators can allocate credits to selected heads, who then try out for free how the search for teachers or non-teaching staff works. And if they recommend the portal to another head, they will receive additional credits as a reward.
We made working with the portal as easy as possible for teachers, teaching assistants and other jobseekers. Ads can be responded to without registration. However, if a person registers, a user profile with name, contacts, education or qualifications is created. As a result, they don't have to enter the same data when responding to other ads.
A registered user can subscribe to the newsletter with vacancies by order of preferences - for example, according to the location or subjects they want to teach. And in the settings, they can also ask for the publication of their profile to schools that have an advertisement for teachers with the same qualifications so that they can be addressed directly.
TOP Priority addressed us with the first requirement
start of analysis and wireframes
start of development
beta testing with school headmasters
official launch of the portal
We built the advertising portal on modern technologies:
You can find out more about the tools and technologies we use at COex on the web technologies page.
If a teacher is looking for a new position, they may not want their current head to know. We solved this issue by requiring schools to log in to the portal using their ID number. The teacher only needs to state that they do not want their profile to be published to a specific ID number, and they then remain anonymous.
We made it easier for candidates to find vacancies with another handy feature. If the user enters the location in the search, they can also use the commuting distance parameter. Thanks to this, relevant offers in the area will also be included in the list of advertisements. Thus, a candidate from one city can easily find a great job in a place not too far away.
The portal is currently suspended as it is more difficult to address school heads due to the pandemic. TOP Priority have been working on a new strategy for the post-pandemic period.
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