outdoor advertisingadvertising platformadvertising video playerartificial intelligence and iot
The Czech technology startup AD24 addressed us to help bring to life an idea that has the potential to change the way outdoor advertising works. Advertisers will choose ad panels by location and number of passers-by and simply upload an ad video.
Outdoor advertising needs change. We were addressed with this intention by the technological startup AD24.
Compared to online, outdoor advertising has lagged behind since
The client wanted to change all this using a network of smart screens that would display an advertisement tailored to the given location.
AD24 is a Czech technology company focusing on innovative outdoor advertising in the context of Smart Cities.
The company has created an advertising platform for small and large advertisers, which connects them directly with screen owners in the premises or in public space. In addition, smart technologies measure the performance of this advertising, blurring the distinction between Digital Out of Home advertising and that of the Internet.
In the online application, placing an advertisement in the AD24 advertising platform is quick and easy.
The client had a pretty good idea of how to connect advertisers and advertising screen owners through a network of innovative outdoor advertising. They were therefore looking for experienced programmers to help with the development of:
We were recommended to the client from a friendly company and impressed them by our experience in single-board devices (Raspberry PI) and playing video, which we obtained in developing Obbod TV Internet television.
We went right to work to create an advertising platform that will allow placement of a digital ad on any ad panel from one place in the AD24 network.
It was necessary to ensure that the system allowed:
We then divided the work into three parts::
We started with an analysis, a workshop with a client and a search for HW and SW technologies in the given segment. We created a feasibility study, where we identified (primarily open-source) video advertising services and prepared wireframes - thanks to which the client saw its vision for the first time.
At the beginning, we also defined technical risks and then suggested possible solutions to overcome them. This mainly concerned:
What the advertising portal stands on:
You can find out more about the tools and technologies we use at COex on the web technologies page.
The combination of AD24 hardware and our software in the form of an online web interface enables remote administration of all devices, efficient distribution of digital ads and data evaluation.
In addition, we needed to address in advance the fact that a call-out of a technician to the other end of the country would be too expensive. We based this on AD24's experience with monitoring the terminal equipment HW. The device features "self-monitoring":
1. Relevant content for the given location and time that has greater potential to attract attention (e.g. invitations to exhibitions in the town, special offers of restaurants, enrolling children in playgroups, etc.).
2. Anonymous passerby recognition for target group identification thanks to AI and IoT operating on Raspberry Pi.
3. The device repairs itself (self-monitoring).
4. Smooth playback and no distracting flickering between commercials
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